A founder-led hospitality company built on operational rigour, commercial clarity, and the refusal to deliver the expected. We design, operate, and advise — and we contribute something back to the craft each time.
Each entity operates with regional expertise while sharing a unified vision of conscious, considered hospitality.
Headquartered in the United Kingdom, Marimo Hotels Ltd designs, operates, and invests in distinctive hospitality properties — bringing a quiet sensibility and an architect's eye to every guest moment.
Operating across the Kingdom, Marimo Hospitality Services partners with owners, operators, and Vision 2030 stakeholders to deliver world-class outcomes — culturally rooted, commercially sound.
Jamel Ben Amor is a hospitality leader whose career spans continents and cultures — grounded in the Mediterranean traditions where service is a philosophy, not a function. His years in London refined that foundation across some of the world's most demanding properties, from branded hotels to independent ones. Each chapter sharpened his operational acumen, deepened his commercial insight, and shaped a leader equally fluent in international standards and cultural nuance.
What sets Jamel apart is not the ability to operate within established systems, but the drive to build and transform them. As the Founder & CEO of Marimo Hotels, and the Co-Founder and CEO of IRIS Hotels & Resorts, he helped pioneer boutique hospitality in the Kingdom of Saudi Arabia — blending international standards with local identity in alignment with the Kingdom's evolving tourism vision. He leads from the front: deeply involved in high-level strategy and day-to-day execution alike. Marimo is the next chapter — a hospitality company built on operational rigour, entrepreneurial instinct, and the conviction that the industry can always be moved forward.
"I'm known for leading from the front — deeply involved in both high-level decision-making and day-to-day execution. Detail, ownership, and agility are the real drivers of entrepreneurial success."
From boardroom strategy to the lobby floor — every layer of hospitality, attended to with care.
End-to-end management for hotels, resorts, and serviced residences — performance, people, and guest experience held in balance.
Feasibility studies, brand positioning, and asset advisory for owners, investors, and developers seeking honest counsel.
Concept-to-keys delivery — from team build-out and SOPs to opening night and the careful weeks that follow.
Original food and beverage concepts crafted for cultural relevance, local sourcing, and commercial performance.
Turnaround and value creation for under-performing or transitioning assets — patient, methodical, evidence-led.
Committed to delivering distinctive concepts, services, and memorable guest experiences that support the Kingdom's hospitality ambition.
Convenience should never come at the cost of the planet, the people, or the place.
We believe sustainability is not a side initiative — it must be woven into the fabric of every guest experience. From what we source, to how we design, to the small details most guests will never notice, we choose the conscious option even when it is harder.
This is what modern luxury looks like to us. Real hospitality, attentive to its impact.
Wooden keycards over plastic. Natural fabrics over synthetic. Choices that last and biodegrade.
Local farms, regional producers, and partners who share our standards of care and craft.
Teams developed, recognised, and given the agency to lead — because hospitality starts with them.
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